I redesigned my logo this week (something I've been meaning to do for a long time now). The change isn't drastic, mostly just tidying up what was on close inspection, a messy temporary fix. When I first created this site, I knew I wanted to create a logo that embodied the feel of the site and that of my work so I spent a couple of weeks sketching out different ideas before settling on the final design. I thought I'd make a post this week sharing some of those (mostly terrible) sketches and the final version where I've ended up.
I had three criteria I wanted the logo to meet:
- It had to be simple
- It has to incorporate music somehow
- It had to incorporate sound somehow
I began with the idea of waveforms on a musical staff, a combination of sound and music. That then evolved into the second example where I was trying to use musical shapes to spell my initials, that was just a terrible idea! However, by moving the wave shapes from the left to the right, I had inadvertently created something that looked like a treble clef with the green and red semicircles (a total accident I thankfully spotted). I ended up sticking with the somewhat christmassy colors for no reason other than those where the original colors of the shapes I had made. It's a nice coincidence that RG are my initials (Red and Green).
The idea of using these sine-esq wave shapes to make a simple treble clef shape became the core idea of the design. You can clearly see the treble clef shape in the fourth example where it's oriented upright. In this configuration though I felt like the concept of the sound wave segments was being lost and overpowered by the clef, so I tilted the whole image which balanced out the two ideas whilst lending a slightly abstract form to it all.
The fifth example was my logo for the past year, you'll notice how the semicircles aren't identical, the bottom green one is noticeably misshapen, so I finally got round to redesigning it and slimming down the lines resulting in the sixth example which is my latest design.
As a treble clef is sometimes called a "G Clef" (because it looks like a stylized letter "G" which encircles the G-note line), I have decided to name my logo, the "G Clef", only my "G" stands for Gould.